There is more to the draw than just heat---which does induce the pleasurable release of endorphins. 
Hot peppers act as a flavor enhancer, just like salt is a flavor enhancer. The hot peppers are complementary to the flavors already in the food.
That said, there are somethings that I do not add my pepper to: ice cream, breakfast cereal and brothy soups. The dried pepper fails to mix and instead floats on top of the soup making consumption "adventuress" 
"A pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty” ---Sir Winston Churchill
"Political extremism involves two prime ingredients: an excessively simple diagnosis of the world's ills, and a conviction that there are identifiable villains back of it all." ---John W. Gardner
“You can’t go back and change the beginning, but you can start where you are and change the ending.” ---C. S. Lewis
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